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Rasmussen Reports Announces a Change in Management

For Immediate Release

Asbury Park, NJ, August  22, 2013 -- The Rasmussen Reports, LLC Board of Directors today confirmed that founder Scott Rasmussen left the company last month.  In part, the move reflects disagreements over company business strategies.

Mike Boniello, the company's chief operating officer, will assume a broader leadership role until a replacement for Mr. Rasmussen is named.

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The Company emphasized that Mr. Rasmussen's legacy remains intact.  His polling methodologies and protocols, widely acknowledged as among the most accurate and reliable in the industry, continue to guide and inform the company’s public opinion survey techniques.  In addition, the editorial culture of excellence that he built is still very much in place.

Noson Lawen Partners, the Company’s majority investor, sees tremendous prospects for Rasmussen Reports in an evolving media landscape hungry for original, branded content, and it is committed to supporting the company with the capital, leadership and strategic partnerships necessary to improve and expand the business beyond the fields of politics and public affairs.

The Company will continue to build the company’s polling technologies to address the dynamics of a mobile marketplace.  In addition, it will focus on helping further expand RR products via digital business initiatives.

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About Rasmussen Reports, LLC

Rasmussen Reports, LLC is an independent electronic media company specializing in the collection, publication, and distribution of public opinion polling information.  The company’s Web site, RasmussenReports.com, provides daily, independent polling statistics in the fields of politics, business and lifestyle, and has become a trusted information resource for the print, broadcast and online news outlets across the country and around the world.  If it’s in the news, it’s in our polls. 

About Noson Lawen Partners

Noson Lawen Partners is an institutional private equity firm focused on providing growth and buyout capital to smaller U.S. information and media companies. These are typically rapidly growing niche businesses with strong management teams operating successfully below the lower middle market. NLP is the third fund managed by partners Ted Carroll and Earl Macomber who have worked together daily for over 25 years and have had direct involvement as investment principals in over 80 information and media industry transactions.

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