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Rasmussen Reports Announces New Vision for “What America Thinks”

Asbury Park, NJ, Sept 9, 2013  -- Rasmussen Reports today announced that the company’s syndicated television show “What America Thinks with Scott Rasmussen ,” which ended its nationwide television station distribution in July 2013, will re-launch later this Fall in online video format, further enriching the digital content available at www.RasmussenReports.com.

The new digital online video program, entitled “What America Thinks,” will offer insights into current events and the public-opinion surveys for which Rasmussen Reports is well known.

In its infancy, the new “What America Thinks” online video programming will be available anywhere on-demand by computer and mobile devices via Rasmussen Reports. Looking forward,  this proprietary digital video content opens up opportunities to enhance our existing partnerships and explore opportunities with other multimedia distribution channels.

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Ted Carroll, a partner at the company’s majority investor, Noson Lawen Partners, added “The expansion of our digital programming is in keeping with the board’s long-term vision of expanding the company’s brand to a variety of multimedia platforms. ‘What America Thinks’ will also cover topics beyond the field of politics, including employment, consumer confidence and social opinions.”

Rasmussen Reports’ deep library of over a decade of highly detailed daily U.S. public opinion data is unmatched in the marketplace. Noson Lawen will continue to invest in the company’s growth in the form of enhanced polling techniques, interactive charting tools for users, new polling topics and changes to the way information is presented.


About Rasmussen Reports, LLC

Rasmussen Reports, LLC is an independent electronic media company specializing in the collection, publication, and distribution of public opinion polling information.  The company’s Web site, RasmussenReports.com, provides daily, independent polling statistics in the fields of politics, business and lifestyle, and has become a trusted information resource for the print, broadcast and online news outlets across the country and around the world.  If it’s in the news, it’s in our polls. 

About Noson Lawen Partners

Noson Lawen Partners is an institutional private equity firm focused on providing growth and buyout capital to smaller U.S. information and media companies. These are typically rapidly growing niche businesses with strong management teams operating successfully below the lower middle market. NLP is the third fund managed by partners Ted Carroll and Earl Macomber who have worked together daily for over 25 years and have had direct involvement as investment principals in over 80 information and media industry transactions.

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