Home |  Politics |  Business |  Lifestyle |  Commentary |  Econometric Data

Rasmussen Reports Offers 2020 Polling Co-Branding to All U.S. Political Sponsors

Beginning immediately, Rasmussen Reports will expand its existing co-branded polling program from U.S. media organizations to add U.S.-based political issue groups and political campaigns at both a national and state level. Groups and campaigns from all parts of the U.S. political spectrum are welcome to participate – left, right and center. All are welcome to apply to sponsor a co-branded Rasmussen Reports poll.

As with our regular media sponsorship programs, some simple but inflexible co-branding rules will apply. (1) Rasmussen Reports will be solely responsible for all polling matters, including timing, questions, fielding, tabulations and reporting.

Co-sponsors can suggest questions and other matters, but we will retain the final say on all of this.  All polls issued under this co-sponsorship program will be clearly marked at the top of the poll with our name and the name of the co-sponsoring group.  (2) To avoid any appearance of any in-kind contribution, all polling for political sponsors must be fully paid for before the survey fieldwork commences. (3) Sponsoring groups must be U.S. domiciled and properly registered. Rasmussen Reports reserves the right to decline any sponsor applicant for co-branding for this or any other reason. If these criteria are acceptable, your campaign or group is welcome to apply to co-sponsor a state or national poll today.

Article continues below


The reason for our decision to now include U.S. political groups is twofold. Firstly, we are keenly aware of the political rancor over the past several years related to foreign interference in the U.S. political system.  We are a politically bipartisan, U.S.-based public opinion research organization owned and managed by U.S. citizens since our 2003 inception. We have not and will never have any partisan or foreign influence in our operations.

Secondly, the results of our recently completed and published Wikipedia Correction Project have surfaced a now unsuppressed (via partisan media and Wikipedia agenda editors) comprehensive track record for our state and national election year work. This restored public record has brought us inquiries about possible future political co-branded polling. This now fully public record includes more than 340 state U.S. Senate and governor races predicted at a combined 93% accuracy rate. We also called three out of the last four presidential races accurately.

In the 2014 midterms, for example, we polled 72 individual Senate and governor races and correctly called 65 of them. In 2016, we were one of only three polling firms to show that Donald Trump had any chance at all, and we showed the race lead changing frequently. Then we estimated the final 2016 Popular Vote margin to within one-tenth of 1% on over 136M actual U.S. votes. In 2018, our polling predicting changes to both chambers of Congress (not just the House as others focused on) showed Republicans would not only keep control of the Senate but would gain seats there - and they did.

Rasmussen Reports critics are of course welcome to provide a similar published and reviewable comparative 15+ year track record for their own favorite U.S. pollsters, but they will not because they know many well known polling groups skipped providing a final estimate for the 2016 presidential race between Mr. Trump and Mrs. Clinton altogether – including big names such as Quinnipiac, CNN, Pew and Gallup. Dangerous waters apparently only draw the brave, and most of the MSM employed “polling analyst” keyboard warriors are really just corrupt parsing typists these days.

Rasmussen Reports looks forward to serving all U.S. voters by providing timely and accurate co-sponsored 2020 polling work for U.S. candidates, campaigns and political groups of all political persuasions.

Please contact General Manager Beth Chunn at beth.chunn@rasmussenreports.com.

View non-mobile site