Home |  Politics |  Business |  Lifestyle |  Commentary |  Videos |  Econometric Data

Americans Favor Amazon But Fear for Local Businesses

Americans like Amazon but worry that the online mega-market will continue to put more traditional retail outlets like Sears out of business. 

A new Rasmussen Reports national telephone and online survey finds that 68% of American Adults have a favorable opinion of Amazon, little changed from January, with 28% who view the company Very Favorably. Twenty-one percent (21%) share an unfavorable opinion of the online retailer, up slightly from 17% at the start of the year, but that includes only five percent (5%) with a Very Unfavorable one. Eleven percent (11%) are undecided. (To see survey question wording, click here.)

Rasmussen Reports invites you to be a part of our first-ever Citizen-Sourced National Midterm Election Polling Project.  Learn more about how you can contribute.

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 American Adults was conducted on October 15-16, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Article continues below

Pt only You must be a Rasmussen Reports Reader or Platinum member to continue reading this article. Log in below or subscribe now for access to all of our site’s content and membership benefits, including in-depth poll results, exclusive trend data, historical data and more.


The survey of 1,000 American Adults was conducted on October 15-16, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

View non-mobile site