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40% Have Already Started Holiday Shopping

Half Say They’ll Spend Less Than Last Year

With only 40 shopping days left until Christmas, 56% of Americans need to hit the mall or the Web--they have not yet begun to shop for the holidays. A Rasmussen Reports survey found that even though Thanksgiving has not arrived, 40% of Americans have already started their holiday shopping excursions

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The national telephone survey of 1,000 Adults was conducted by Rasmussen Reports November 12-13, 2006. The margin of sampling error for the survey is +/- 3 percentage points with a 95% level of confidence. (see Methodology)

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