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Americans Melt for Chocolate Ice Cream

I scream, you scream, we all scream for ice cream—preferably chocolate, butter pecan or vanilla, and in the comforts of home.

Chocolate has claimed the top ice cream flavor spot, the favorite choice of 19% of American Adults, according to a new Rasmussen Reports national telephone and online survey. That is closely followed by butter pecan (16%) and vanilla (15%). Mint chocolate chip is the top choice for 12% of Americans, with cookies and cream (9%), strawberry (7%) and coffee (6%) rounding out the pack. Another 14%, though, prefer some other flavor. (To see survey question wording, click here.)

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The survey of 1,000 American Adults was conducted on July 5 & 8, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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The survey of 1,000 American Adults was conducted on July 5 & 8, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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