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23% Less Likely to Watch Miss America Pageant Sans Swimsuit Competition

The annual Miss America pageant has announced that it is scrapping the swimsuit competition and will no longer judge contestants on the basis of their physical appearance. Most Americans have watched the competition in the past and say the new rules won’t change their viewing habits. But for some, the change means they’ll likely tune out.

A new Rasmussen Reports national telephone and online survey finds that 62% of American Adults have watched the Miss America competition before, while 35% have not. (To see survey question wording, click here.)

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The survey of 1,000 American Adults was conducted on June 7 & 10, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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The survey of 1,000 American Adults was conducted on June 7 & 10, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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