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38% Will Be Hitting the Stores Today for Black Friday

Despite the frenzy over Black Friday deals, most Americans are staying home.

A new Rasmussen Reports national telephone and online survey finds that just 38% of American Adults say they’re at least somewhat likely to go shopping on the day after Thanksgiving to take advantage of Black Friday sales deals, including 20% who are Very Likely to do so. Most (59%) are not likely to partake in the biggest shopping day of the year, including 29% who are Not At All Likely. (To see survey question wording, click here.)

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This survey of 1,000 American Adults nationwide was conducted on November 18-19, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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This survey of 1,000 American Adults nationwide was conducted on November 18-19, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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