If it's in the News, it's in our Polls. Public opinion polling since 2003.

LIFESTYLE

36% Less Likely to Buy Nike Products After Kaepernick Hire

Athletic brand Nike caused quite a stir earlier this month when they announced former San Francisco 49ers quarterback Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign. Kaepernick, best known for his on-field protests, is a controversial figure among Americans and has already led many to boycott the sports brand.

Forty-five percent (45%) of American Adults have at least a somewhat unfavorable impression of Kaepernick, according to a new Rasmussen Reports national telephone and online survey. Nearly as many (40%) view the former National Football League player favorably. This includes 21% who view Kaepernick Very Favorably and 31% who have a Very Unfavorable opinion of him. Another 15% are undecided. (To see survey question wording, click here.)

Rasmussen Reports invites you to be a part of our first-ever Citizen-Sourced National Midterm Election Polling Project. Learn more about how you can contribute.  

(Want a free daily email update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 American Adults was conducted on September 9-10, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

Want to read more?

Become a Rasmussen Reader to read the article

Have an account?

Log In

Become a Reader

Subscribe

Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.

To learn more about our methodology, click here.