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Most Americans Not Interested in Black Friday

Despite the hoopla surrounding Black Friday, most Americans continue to say they will not partake in one of the biggest days of the year for shopping deals.

The latest Rasmussen Reports national telephone and online survey finds that 64% of American Adults say they are not likely to go shopping on the day after Thanksgiving to take advantage of Black Friday sales, including 42% who are Not At All Likely. Thirty-three percent (33%) say they are at least somewhat Likely to take advantage of Black Friday deals, with 16% who are Very Likely to do so. (To see survey question wording, click here.)

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This survey of 1,000 Adults nationwide was conducted on November 21, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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This survey of 1,000 Adults nationwide was conducted on November 21, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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