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Post-Black Friday, 65% Have Now Started Holiday Shopping

With a record number of Americans starting their shopping before Black Friday this year, it’s perhaps no surprise they’re still shopping at a record rate following the biggest shopping day of the year.

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This survey of 1,000 Adults nationwide was conducted on November 26-27, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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This survey of 1,000 Adults nationwide was conducted on November 26-27, 2017 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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