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Americans Are In A Spending Mood This Thanksgiving

This Friday is Black Friday, often known as the biggest shopping day of the year and an unofficial kickoff to the holiday shopping season. And this year, Americans are ready to shop and spend even more. (To see survey question wording, click here.)

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The survey of 1,000 Adults nationwide was conducted on November 17 and 20, 2016 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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The survey of 1,000 Adults nationwide was conducted on November 17 and 20, 2016 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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